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        廣東衛視首場《拍檔跑》中秋嗨翻萬科里 定義青年社交新模式

        廣東衛視首場《拍檔跑》中秋嗨翻萬科里 定義青年社交新模式

        2018-09-22 21:14
        0

        9月22日中秋前夕,廣東衛視《拍檔跑》——“愛如滿月”中秋特別活動登陸廣州萬科里商圈,超200對年輕搭檔組隊同跑,以“緣分速配”、“主持同跑”、“瘋狂集結”等十重玩法定義全新社交,開創大學生、年輕職場人士社交新模式。

        下午3時,擊劍世界冠軍朱俊、擊劍全國冠軍何飛龍、廣東衛視總監余得通、廣東衛視總監助理丁豫峰一同推桿啟動“拍檔跑”。500余人在一聲發令槍響后,拉開了“陪玉兔,抓天狗”序幕。

        緣分速配驚喜不斷,玉兔現身舞池激情開趴

        “恭喜您配對成功!”“拍檔跑”活動開始前,何先生看著手機,興奮地奔向互動區尋找搭檔。活動采用搭檔組隊形式,何先生在填選了性別男、年齡25、職業IT、愛好音樂等基礎信息后,嘗試“緣分速配”,通過后臺對他所填信息的篩選,為他搭配了另一位異性參與者。

        “053號拍檔請注意,018號拍檔在玉兔奔月花燈前等你”。何先生在拍檔詢問處發布了尋人啟示后,廣播迅速播放了他的邀約。

        018號的梁小姐在設計公司上班,她說,自己休息時間喜歡宅在家里看清宮劇,對應酬和社交不太感興趣,“這次跟著我的幾個閨蜜報名參加,想嘗試下這種新鮮的社交游戲。”

        簡單的呼喊之后,053號與018號成功配對,兩人寒暄之后,按照廣播提示,穿戴好手環。隨著現場的音樂聲起,玉兔驚喜登場,帶領拍檔團們大跳健身操。

        擊劍世界冠軍朱俊、擊劍全國冠軍何飛龍還大秀絕技,讓觀眾大飽眼福。

        14時30分,萬科里商場中庭,拍檔蘿卜蹲,拍檔擠氣球,垃圾分類投籃比拼,公益訪談,擊劍趣味挑戰輪番上演,已成為歡樂轟趴的海洋。


        主持嘉賓同跑引圍觀,男女拍檔協作默契十足

        本次《拍檔跑》聯合萬科里一眾商家,為商家定制拍檔互動游戲,分為“玉兔尋月線”和“捉拿天狗線”,拍檔(“賞月獵人”)需要以最短的時間,自主策劃線路,完成地圖上的五個打卡點任務,最終成功通關。

        廣東衛視主持天團顏值擔當朱榮和郭蕾也躍躍欲試,現場與幸運觀眾組成拍檔,一同打卡互動。

        拍檔跑的《心有靈犀》、《刺激獵場》、《方向摸線》等游戲趣味十足。以《心有靈犀》為例,拍檔隊伍被分成兩組,拍檔一人比劃一人猜。猜詞過程中,不允許說出詞條中包含的任何字,否則該詞條作廢。“花好月圓、披星戴月、猴年馬月、海底撈月、閉月羞花”男生夸張的動作讓女生笑得眼睛瞇成一條縫。

        跑完全程后,“賞月獵人”聚集到主舞臺,加入音樂轟趴當中,和主持人一起互動贏大獎,拍檔瑜伽動作挑戰、搭檔過桿、拍檔吃月餅、趣味問答等熱情十足。現場更有……帶來視聽盛宴。


        打通線上線下,青年社交相識更需相知

        58同城《2018職場單身人才生活狀態報告》調研數據顯示,職場單身人士對自己的定位以“文藝青年”、“運動達人”、“宅男/宅女”以及“社交達人”為主。逛街/購物是單身女性周末節假日最喜歡的休閑娛樂方式,占比達60%。相比之下,單身男性則更喜歡運動鍛煉和玩游戲。此次舉辦的拍檔跑活動,給年輕群體,特別是單身男女提供了新的娛樂方式。

        值得一提的是,本次活動串聯了萬科里商圈多種業態和業種,涵蓋衣食住行樂等年輕人喜愛的娛樂社交方式。在定向打卡游戲環節,完成任務的拍檔還能收獲健身房體驗券、影院爆米花券、面膜體驗裝、飲品贈送券、日用品套裝等禮品,裝滿活動前領取的拍檔背包。

        從職場單身人才結識異性的主要途徑來看,通過工作結識異性朋友的占比最高,達66.6%。本次活動的創新社交玩法讓不少年輕人“跳出舒適圈”。來自廣東肇慶的黃先生在拍檔跑后表示,以往習慣于原有的比較安靜的社交和休閑圈子,沒想到自己在活動中能這么活躍。“我加了拍檔的微信和脈脈,還加進了‘攜手拍檔跑’群聊里,認識了很多在健身、電影、徒步等方面的達人朋友”,黃先生說。

        如今二三十歲的年輕群體,大多生長在物質生活優越、倍享家人疼愛、工作學業更重、移動互聯網信息爆炸的年代。許多年輕人感嘆,當下的焦慮和匆忙的社交生活,讓朋友圈好友越來越多,線下社交圈子卻越來越小,知心好友寥寥無幾,感情也越來越淡。

        人們有社交的需求,而每個人交友的標準不一。拍檔跑所能提供的,就是打通線上線下,既通過線上測試匹配合適的搭檔,又以拍檔為單位,通過線下互動,去認識不同性格和興趣的人,加深相互認識,去更好地了解彼此,獲得友誼。

        據悉,本次活動是由廣東衛視主辦,盈動體育承辦,liking fit、拾年手游、糖果果獵人、自然醒、喜航電影院、必勝客廣州萬科里店、膜法世家、仙蹤林、潤微等合作支持。通過雙人拍檔互動和定向打卡的形式,倡導年輕人積極健康的運動和社交理念,并傳遞拍檔跑“WE公益”的綠色環保新公益精神。

        微信關注“廣東電視”
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