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        广东卫视首场《拍档跑》中秋嗨翻万科里 定义青年社交新模式

        广东卫视首场《拍档跑》中秋嗨翻万科里 定义青年社交新模式

        2018-09-22 21:14
        0

        9月22日中秋前夕,广东卫视《拍档跑》——“爱如满月”中秋特别活动登陆广州万科里商圈,超200对年轻搭档组队同跑,以“缘分速配”、“主持同跑”、“疯狂集结”等十重玩法定义全新社交,开创大学生、年轻职场人士社交新模式。

        下午3时,击剑世界冠军朱俊、击剑全国冠军何飞龙、广东卫视总监余得通、广东卫视总监助理丁豫峰一同推杆启动“拍档跑”。500余人在一声发令枪响后,拉开了“陪玉兔,抓天狗”序幕。

        缘分速配惊喜不断,玉兔现身舞池激情开趴

        “恭喜您配对成功!”“拍档跑”活动开始前,何先生看着手机,兴奋地奔向互动区寻找搭档。活动采用搭档组队形式,何先生在填选了性别?#23567;?#24180;龄25、职业IT、爱好音乐等基础信息后,尝试“缘分速配?#20445;?#36890;过后台对他所填信息的筛选,为他搭配了另一位异性参与者。

        “053号拍档请注意,018号拍档在玉兔奔月花灯前等你”。何先生在拍档询问处发布了寻人启示后,广播迅速播放了他的邀约。

        018号的梁小姐在设计公司上班,她说,?#32422;?#20241;息时间喜欢宅在家里看清宫剧,对应酬和社交不太感兴趣,“这次跟着我的几个闺蜜报名参加,想尝试下这?#20013;?#40092;的社交游戏。”

        简单的呼喊之后,053号与018号成功配对,两人寒暄之后,按照广播提示,穿戴好手环。随着现场的音乐声起,玉兔惊喜登场,带领拍档团们大跳健身操。

        击剑世界冠军朱俊、击剑全国冠军何飞龙还大秀绝技,让观众大饱眼福。

        14时30分,万科里商场中庭,拍档萝卜蹲,拍档挤气球,垃圾分类投篮比拼,公益访?#31119;?#20987;剑趣味挑战轮番上演,已成为欢乐轰趴的海洋。


        主持嘉宾同跑引围观,?#20449;?#25293;档协作默契十足

        本次《拍档跑》联合万科里一众商家,为商家定制拍档互动游戏,分为“玉兔寻月线”和“捉拿天狗线?#20445;?#25293;档(“赏月猎人?#20445;?#38656;要以最短的时间,自主策划线路,完成地图上的五个打卡点任务,最终成功通关。

        广东卫视主持天团颜?#26723;?#24403;朱荣和郭蕾也跃跃欲试,现场与?#20197;?#35266;众组成拍档,一同打卡互动。

        拍档跑的《心有灵犀》、《刺激猎场》、《方向摸线》等游戏趣味十足。以《心有灵犀》为例,拍档队伍被分成两组,拍档一人比划一人猜。猜词过程中,不允许说出词条中包含的任何字,否则该词条作废。“花好月圆、披星戴月、猴年马月、海底捞月、闭月羞花”男生夸张的动作让女生笑得眼睛眯成一条缝。

        跑完全程后,“赏月猎人?#26412;?#38598;到主舞台,加入音乐轰趴当中,和主持人一起互动赢大奖,拍档瑜伽动作挑?#20581;?#25645;档过杆、拍档吃月饼、趣味问答等热情十足。现场更?#23567;?#24102;来视听盛宴。


        打通线上线下,青年社交相识更需相知

        58同城《2018职场单身人才生活?#21050;?#25253;告》调研数据显示,职场单身人士对?#32422;?#30340;定位以“文艺青年”、“运动达人”、“宅男/宅女”以及“社交达人”为主。逛街/?#20309;?#26159;单身女性周末节假日最喜欢的休闲娱乐方式,占比达60%。相比之下,单身男性则更喜?#23545;?#21160;锻炼和玩游戏。此次举办的拍档跑活动,给年轻群体,特别是单身?#20449;?#25552;供了新的娱乐方式。

        ?#26723;?#19968;提的是,本次活动串联了万科里商圈多种业态和业种,涵盖衣食住行乐等年轻人喜爱的娱乐社交方式。在定向打卡游戏?#26041;冢?#23436;成任务的拍档还能收获健身房体验券、影院爆米花券、面膜体验装、饮品赠送券、日用品套装等礼品,装满活动前领取的拍档背包。

        从职场单身人才结识异性的主要途径来看,通过工作结识异性朋友的占比最高,达66.6%。本次活动的创新社交玩法让不少年轻人“跳出舒适圈”。来自广东肇庆的黄先生在拍档跑后表示,以往习惯于原有的比?#20064;?#38745;的社交和休闲圈子,没想到?#32422;?#22312;活动中能这么活跃。“我加了拍档的微信和脉脉,还加进了‘携手拍档跑’群聊里,?#40092;?#20102;很多在健身、电影、徒步等方面的达人朋友?#20445;?#40644;先生说。

        如今二三十岁的年轻群体,大多生长在物质生活优?#20581;?#20493;享家人疼爱、工作学业更重、移动互联网信息爆炸的年代。许多年轻人感叹,当下的焦虑和匆忙的社交生活,让朋友圈好友越来越多,线下社交圈子却越来越小,知心好友寥?#20219;?#20960;,感情也越来越淡。

        人们有社交的需求,而每个人交友的标准不一。拍档跑所能提供?#27169;?#23601;是打通线上线下,既通过线?#21916;?#35797;匹配合适的搭档,又以拍档为单位,通过线下互动,去?#40092;?#19981;同性格和兴趣的人,加深相互?#40092;叮?#21435;更好地了解彼此,获得友谊。

        据悉,本次活动是由广东卫视主办,盈动体育承办,liking fit、拾年手游、?#26538;?#26524;猎人、自然?#36873;?#21916;航电影院、必胜客广州万科里店、膜法世家、仙踪林、润微等合作支持。通过双人拍档互动和定向打卡的形式,倡导年轻人积极健?#26723;?#36816;动和社交理念,并传递拍档跑“WE公益”的绿色环保新公益精神。

        微信关注“广东电视”
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